AI has changed how students search—and universities are paying the price
Get the facts behind the biggest shift in higher ed marketing in a decade.
AI isn’t an update to search. It’s a new starting point. And most universities don’t realize they’re already disappearing from view.
Today’s prospective students are getting full answers about your programs from Google’s AI Overviews, ChatGPT, and other tools without ever visiting your site.
If your school isn’t showing up in AI-generated answers, it’s not showing up at all.
Inside Everspring’s 2025 AI Trend Report
The 2025 AI Search Trends Report is the first to quantify how generative AI is reshaping student search and what it means for higher education. Backed by 450,000+ real student interactions across 60+ programs, the report reveals how tools like ChatGPT and Google’s AI Overviews are driving up marketing costs, cutting off visibility, and disrupting traditional enrollment strategies.
Learn:
- Where students are really starting their search (hint: it’s not Google)
- Why SEO collapses when AI Overviews dominate the page
- How ad costs are rising while delivering less
- What universities must do to stay visible in an AI-first world
Why It Matters
Most universities are still playing by the old rules—optimizing for keywords, spending more on paid traffic, and trusting organic rankings that no longer get clicks.
This is your chance to see what’s coming and act while others are standing still.
Everspring helps institutions stay visible where decisions begin.
Download the 2025 AI Search Trends Report
Understand the shift. Adapt your strategy. Stay seen.