When Resources Are Tight, Intelligence Wins

Turn market signals into success with predictive analytics, AI driven insights, and deep expertise.

When Resources Are Tight, Intelligence Wins

Turn market signals into success with predictive analytics, AI driven insights, and deep expertise.

Solutions That Move at the Speed of Enrollment

Breakthroughs don’t have to wait. We deliver fast-acting strategies for even the hardest-to-solve challenges, often in real time.

Solutions That Move at the Speed of Enrollment

Breakthroughs don’t have to wait. We deliver fast-acting strategies for even the hardest-to-solve challenges, often in real time.

With Experience Comes Certainty

Navigate complexity with confidence. Our proven expertise eliminates risks, ensuring every solution is grounded in data and success.

With Experience Comes Certainty

Navigate complexity with confidence. Our proven expertise eliminates risks, ensuring every solution is grounded in data and success.

Missing in AI Search? Let’s Fix That.

SEO vs GEO: AI's Impact on Search

Performance Marketing for Higher Ed

Academic Services, Consultancy, and Course Design

Market Research and Advisory

You’re doing extraordinary work under immense pressure as more demands are placed on universities daily. Everspring’s proprietary dataset of 500,000 student journeys and AI-driven insights amplify your expertise, optimizing recruitment-to-graduation experiences and delivering faster, measurable results.

Let’s Connect

Are competitors outranking you in AI Overviews?

Generative search is reshaping enrollment. Our strategy gets you seen where it matters most.

Get Visible Now

0:00 / 0:00

Video Companion

On

Off

Reach beyond your brand’s boundaries – access untapped prospects

With deep higher ed expertise, our digital marketing amplifies your reach, achieving enrollment targets and efficiently connecting programs with high-converting, ideal prospects.

Don’t pay more than you want to get more from what you have

Our scalable solutions maximize your resources

Paid media, web optimization, and campaigns boost your enrollment

Strategic consulting builds marketing strength and brand growth

VIA unifies data, offering predictive insights for recruitment

SEO and tailored content boost targeted program visibility

Recognized and certified by industry experts

AWS Partner Network

Slate

Marketo

Google Analytics 4

The student journey doesn’t end with enrollment. Neither does ours.

Harnessing proven higher ed expertise, Everspring drives student success with end-to-end engagement, retention, and learning design and services tailored to your institutional needs.

Explore Solutions

Everspring programs earn trust

97% of students recommend them, while 87% of faculty rely on their quality and support.¹

Unmatched student retention

Everspring programs boast a remarkable 98% retention rate,¹ fostering long-term success for institutions and students alike.

Three people arranged in two rows

Championing diversity

Everspring supports inclusive representation with 62% women and 30% minority students across its programs.¹

A cube made up of smaller squares being built

We do more than advise you on what to do – we show you how

From strategy to execution, we scale your existing resources, achieving measurable results with tailored advisory services.

Partner with Everspring to augment your internal resources. Our experts provide actionable strategies for tech integration, market insights, program design, and funding recommendations—bridging strategy and plans with practical applications and results.

Essential reading to inform your 2025 strategies

Cover and Inside Pages of the AI Search Optimization Blueprint

Master the New AI Search Landscape: Your Free 90-Day Blueprint

A promotional graphic for an American Marketing Association (AMA) webinar titled "Authenticity in an AI-Driven World: How to Stand Out Without Selling Out." It is labeled as a "CMO Power Session" and features two speakers: Ali Yildirim, Chief Marketing Officer at Iowa, and Michael Bell, Chief Marketing Officer at Everspring. The graphic has a blue gradient background, white and yellow text, and headshots of the two speakers.

On-Demand with University of Iowa: Authentic Marketing in an AI World

Seated man and standing woman looking at graphs on desktop screen

Your Go-To Newsletter for Higher Ed Marketing

AMA Q&A.png

Real Questions Universities Are Asking About AI Marketing

March 10, 2025 10:00 AM

Two leading CMOs tackle real questions from university marketers about winning the AI search game – without losing your authentic voice

Request a VIA demo

Connect with us

References

Based on self-reported data from orientation and end-of-course surveys between 2020 and 2023