Your Higher Ed Marketing Intelligence Hub

Explore Our Content Hub

Field-tested strategies, trend insights, and peer-generated resources, sourced from higher education enrollment teams and marketing innovators.

Featured Resources

Cover of the 2025 Everspring AI Search Trends Report highlighting changes in search behavior and urgency for universities to adapt.

Students aren’t just searching differently. They’re searching elsewhere

AI tools like ChatGPT are changing how students discover programs. Our new report, using 450K student search interactions across 60+ programs, shows what it means for universities and how to act fast.

Download

Cover and page from AI Search Optimization Document

AI Search Evolution Toolkit

Future-proof your digital strategy today

Download

Two pages of "Data Rich, but Insight Poor" MarTech forecast

MarTech Forecast 2024

Where is higher ed marketing technology heading?

Download

From Silos to Marketing ROI: The CMO's Roadmap to Data Integration

The Integration Imperative

Your blueprint for marketing automation excellence

Download

Your competitive advantage, delivered

Join an exclusive community of higher ed marketing innovators and receive monthly newsletter insights.

Sign Up

Expert Insights On Demand

Beth Hollenberg and James Moore speak on stage at ASU+GSV, seated in front of a purple backdrop with logos and titles.

The Invisible University: When AI Can’t Find You, Students Won’t Either

Learn how DePaul University evolved to be visible across ALL student search channels.

Watch Now

Ali Yildirim from Iowa and Michael Bell from Everspring featured in an AMA event graphic.

Authenticity in an AI-Driven World

Learn how to transform your digital presence for today's AI-savvy applicants.

Watch Now

Graphic image featuring the American Marketing Association (AMA) logo at the top on a dark blue background. Below, two headshots are displayed side-by-side on a gradient blue backdrop. On the left is Toby McChesney, labeled with his name and the Santa Clara University logo and name beneath. On the right is Rhea Vitalis, labeled with her name and the Everspring logo and name below.

Marketing Autonomy Masterclass

Learn how Santa Clara University built their in-house marketing powerhouse.

Watch Now

Graphic image featuring the "Graduate Business Curriculum Roundtable" logo at the top, with the tagline "Innovation Through Collaboration" beneath it, on a light blue background. Below, on a gradient blue backdrop, two headshots are displayed side-by-side. On the left is Rohun Pai, labeled with his name and the Everspring logo and name below. On the right is Rhea Vitalis, also labeled with her name and the Everspring logo and name beneath.

Data-Driven
Transformation

Explore how innovative teams are turning enrollment chaos into strategic advantage.

Watch Now

Graphic image with the "Slate" logo at the top in bold blue text on a light blue background. Below, two headshots appear side-by-side on a blue gradient background. On the left is Rohun Pai, labeled with his name in white text and the Everspring logo and name beneath. On the right is Abuzar Zaidi, also labeled with his name in white text and the Everspring logo and name beneath.

Engineering Enrollment
Precision

Discover how forward-thinking institutions are using Slate to drive growth.

Watch Now

Explore our Latest Blogs

Get proven strategies and expert perspectives.

Explore Now