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Field-tested strategies, trend insights, and peer-generated resources, sourced from higher education enrollment teams and marketing innovators.

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Slide on AI search trends: students search outcomes, not brands; highlights 2026 brand invisibility brief by Everspring.

Brand name alone doesn’t guarantee discovery anymore.

Analysis of 120+ university domains shows that students are searching for outcomes, not institutions—and the schools showing up are not always the biggest, they’re the clearest. See how discovery is changing and what it means for your institution.

Download the Brief

Promotional graphic for Everspring report stating “AI invisibility is costing you enrollments” with dark blue background and orange accents.

AI Search Trends: Enrollment Impact Brief

AI invisibility is costing you enrollments.

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Promotional graphic for the 2025 Everspring AI Search Trends Report with headline ‘Search behavior has changed. Universities can’t afford to wait.’

AI Search Trends: Benchmark Trends Report

AI isn’t an update to search. It’s a new starting point.

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Everspring AI Search Performance Insights report cover with accompanying page titled ‘The Roadmap to AI Visibility.’

Free AI Visibility Scan

See how often your school shows up.

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Expert Insights On Demand

Beth Hollenberg and James Moore speak on stage at ASU+GSV, seated in front of a purple backdrop with logos and titles.

The Invisible University: When AI Can’t Find You, Students Won’t Either

Learn how DePaul University evolved to be visible across ALL student search channels.

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Ali Yildirim from Iowa and Michael Bell from Everspring featured in an AMA event graphic.

Authenticity in an AI-Driven World

Learn how to transform your digital presence for today's AI-savvy applicants.

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Graphic image featuring the American Marketing Association (AMA) logo at the top on a dark blue background. Below, two headshots are displayed side-by-side on a gradient blue backdrop. On the left is Toby McChesney, labeled with his name and the Santa Clara University logo and name beneath. On the right is Rhea Vitalis, labeled with her name and the Everspring logo and name below.

Marketing Autonomy Masterclass

Learn how Santa Clara University built their in-house marketing powerhouse.

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Graphic image featuring the "Graduate Business Curriculum Roundtable" logo at the top, with the tagline "Innovation Through Collaboration" beneath it, on a light blue background. Below, on a gradient blue backdrop, two headshots are displayed side-by-side. On the left is Rohun Pai, labeled with his name and the Everspring logo and name below. On the right is Rhea Vitalis, also labeled with her name and the Everspring logo and name beneath.

Data-Driven
Transformation

Explore how innovative teams are turning enrollment chaos into strategic advantage.

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Webinar speakers Rohun Pai, Keith Ramsdell, and Rhea Vitalis with logos for Everspring, Ashland University, and NAGAP.

AI Crisis Crushing Graduate Enrollment

Is your enrollment pipeline AI-ready? Learn how top schools adapt.

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Graphic image with the "Slate" logo at the top in bold blue text on a light blue background. Below, two headshots appear side-by-side on a blue gradient background. On the left is Rohun Pai, labeled with his name in white text and the Everspring logo and name beneath. On the right is Abuzar Zaidi, also labeled with his name in white text and the Everspring logo and name beneath.

Engineering Enrollment
Precision

Discover how forward-thinking institutions are using Slate to drive growth.

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