New York City, New York
Tuesday, September 9–Thursday, September 11, 2025
AI is reshaping how students discover and choose programs—disrupting everything from Google search to campaign performance. Traditional paid media strategies no longer deliver the same ROI, and organic visibility is declining as AI Overviews and answer engines push links out of sight.
Join us to explore how a leading business school partnered with Everspring to boost AI Overview visibility from 6% to 51%, grow AI-driven traffic by 28% in three months, and reduce reliance on paid media for visibility.
Attend Our Featured Session
Invisible Online: How to Get Found When AI Answers First
We’d love to connect with you at HolonIQ to share practical strategies on how your team can adapt to protect your visibility and performance as AI transforms student search.
Featuring:
- Beth Hollenberg, Co-Founder & CEO, Everspring
- Rhea Vitalis, VP of Growth Marketing, Everspring
- James Moore, Instructor and Director of Online Learning, DePaul University
You’ll learn:
- Why traditional tactics no longer work and what’s replacing them
- How to align your strengths with AI-first discovery behaviors
- Real examples of content built to perform in AI Overviews and generative search
- What to track in an AI-first world and how to turn those metrics into wins
Book a 1:1 Consultation
Schedule a 20-minute one-on-one with our team to talk through your specific enrollment challenges and how Everspring can help.
Can’t Attend Holon IQ Back to School Summit?
Let’s connect anyway. Institutions at every stage of digital transformation benefit from our expertise. Contact us to explore how Everspring can unlock your enrollment potential.