New York City, New York
Tuesday, September 9–Thursday, September 11, 2025
If your audience finds you online, you’re already in a fight for visibility. AI isn’t just disrupting marketing—it’s rewriting the rules of discovery. Generative AI answers questions instantly, and Google’s AI Overviews dominate the search page, pushing paid and organic links out of sight and cutting clicks by up to 90%. This session explores how organizations can stay visible when AI answers first.
Drawing from a case study with a leading business school, we’ll show how Everspring built a first-of-its-kind, AI-optimized marketing strategy that boosted AI visibility by 8X in three months, and reduced reliance on paid media. You’ll learn what’s replacing traditional digital tactics, how to align with AI-first discovery behaviors, and which metrics really matter in this new landscape—whether you’re running a university, a startup, or a global enterprise.
Attend Our Featured Session
Invisible Online: How to Get Found When AI Answers First
Date: Thursday, September 11, 2025
Time: 11:00 AM ET
Room: Crossroads Room
We’d love to connect with you at HolonIQ to share practical strategies on how your team can adapt to protect your visibility and performance as AI transforms student search.
Featuring:
- Beth Hollenberg, Co-Founder & CEO, Everspring
- James Moore, Instructor and Director of Online Learning, DePaul University
You’ll learn:
- Why traditional tactics no longer work and what’s replacing them
- How to align your strengths with AI-first discovery behaviors
- Real examples of content built to perform in AI Overviews and generative search
- What to track in an AI-first world and how to turn those metrics into wins
Book a 1:1 Consultation
Schedule a 20-minute one-on-one with our team to talk through your specific enrollment challenges and how Everspring can help.
Can’t Attend Holon IQ Back to School Summit?
Let’s connect anyway. Institutions at every stage of digital transformation benefit from our expertise. Contact us to explore how Everspring can unlock your enrollment potential.