Graduate portfolio decisions are no longer academic exercises—they’re revenue decisions. As enrollment patterns shift and competition intensifies, graduate leaders are under pressure to align mission, market demand, and financial sustainability.
At the Western Association of Graduate Schools (WAGS) Annual Conference, we’ll share insights from our partnership with Santa Clara University on how portfolio strategy, connected data, and performance marketing rigor are reshaping how institutions plan, resource, and grow graduate and online programs.
Date: Wednesday, April 1–Friday, April 3, 2026
Session: April 1, 2026 | 2:15–3:00 PM PT
Format: Virtual
Speakers
- Toby McChesney, Vice Provost for Graduate Studies, Santa Clara University
- Gavin Khan, Executive Vice President, Client Engagement, Everspring
- Scott Jeffe, Vice President, Market Research & New Markets, Everspring
Session Overview
In this session, you’ll learn:
- Why every portfolio decision now has direct revenue implications—and how graduate leaders are responding
- How Santa Clara University evolved from a single online program to a multi-school graduate portfolio with shared performance visibility
- Practical ways to direct investment toward high-margin opportunities using market and performance data
If portfolio planning, graduate enrollment sustainability, or revenue alignment are priorities for 2026, this session will be highly relevant.