Boston, Massachusetts
Tuesday, December 2–Thursday, December 4, 2025
AI is rewriting the rules of student search. Students are forming opinions about your programs before they ever click—reshaping content strategy, paid media, and visibility as we know it. Join Everspring for a session on practical strategies to build trust and protect your enrollment pipeline.
Attend Our Featured Session
From Click-Chasing to Trust-Building: The AI Marketing Shift
We’re sharing how your team can adapt to stay visible as AI transforms student search.
We’ll explore:
- Your website’s evolving role: from primary destination to strategic content hub for AI-era discovery
- Designing content for AI-driven and conversational search experiences—not just traditional rankings
- Measuring “AI visibility” and “answer share” as the new benchmarks for market presence
- Turning first-party data into your most valuable lever for enrollment growth and targeting
- Redefining paid media when student engagement begins before the click
Featuring:
- Amy King, Associate Dean for Online and Executive Education, William & Mary
- Rhea Vitalis, Vice President, Growth Marketing, Everspring
Book a 1:1 Consultation
Schedule a 20-minute one-on-one with our team to talk through your specific enrollment challenges and how Everspring can help.
Can’t Attend UPCEA MEMS?
Let’s connect anyway. Institutions at every stage of digital transformation benefit from our expertise. Contact us to explore how Everspring can unlock your enrollment potential.