Join Us at the Engage Summit
MONDAY, JUNE 15–WEDNESDAY, JUNE 17, 2026 | CHARLOTTE, NC
AI is rapidly reshaping how prospective students discover and evaluate universities. Increasingly, prospects compare programs, costs, and outcomes through AI tools before ever reaching an institution’s website, changing how universities must think about visibility, content, and conversion.
Piloting AI Visibility: An Executive Framework for Enrollment & Revenue
Monday, Jun 15, 2026 | 2:30 PM – 3:15 PM | Breakout Room 216AB
This session is built for executive decision-makers who own revenue and enrollment outcomes. We’ll share a practical framework for launching and scaling AI visibility pilots that support institutional brand, complement paid media strategy, drive qualified inquiries, and ultimately fill programs. Through a live case example from a top-tier medical school, we’ll cover how leadership can leverage the opportunity, choose where to start, connect AI visibility to broader enrollment marketing efforts, navigate internal resistance (including long-tenured skeptics), and build meaningful success metrics. Participants will gain language, structures, and examples they can use immediately with their own teams.
Andrea Gilbert, Everspring, will be joined by a Director of Digital Engagement and Enrollment Marketing at an Everspring partner top-tier medical school.
Session Speaker:
Andrea Gilbert
Senior Vice President, Partner and Solutions Marketing, Everspring
Can’t Attend the Engage Summit?
Let’s still connect. Everspring partners with universities to strengthen visibility in AI-driven discovery, improve marketing performance, and drive sustained enrollment growth.