Join Us at TxGAP Annual Graduate Enrollment Management Conference
JUNE 2-5, 2026 | SAN ANTONIO, TX
Students are asking deeply practical questions earlier in their journey about career outcomes, flexibility, and whether a program is truly worth their investment as AI transforms the workforce.
This session explores what's actually happening in that discovery window, grounded in real performance data showing: how students are searching today; how their research behavior has shifted; and why some programs are consistently added to consideration sets and others are skipped.

The Enrollment Edge Most Programs Don't Know They're Missing — And How to Build It
June 4, 2026
This session will help institutions understand how students are really discovering programs today, where visibility is breaking down, and what to do about it. Attendees will leave with a practical framework for improving content, website, and outreach strategy, plus the right questions to help their teams respond more effectively to a changing enrollment landscape.
Session Speakers:

Catherine Castillo
Vice President, University Partnerships, Everspring
Scott Jeffe
Vice President, Market Research and Insights, Everspring

Suzan Diaz Rosecrans
Assistant Vice Provost and Director of Online Enrollment, The University of Texas at San Antonio

Can't Attend TxGAP Annual Graduate Enrollment Management?
Let's connect anyway. We're working with graduate enrollment teams to understand how AI-driven discovery is changing how prospective students find and compare programs and what institutions can do to stay visible and competitive.
