North Texas Enrollment and Marketing Leaders: Search behavior has changed. You can’t afford to wait.
AI-driven answers and collapsing search performance are quietly reshaping how students discover academic programs—leaving once-reliable marketing tactics behind.
Join Everspring for a focused executive briefing for North Texas enrollment and marketing leaders on insights from our 2025 AI Search Trends Report, based on 450,000+ student search interactions across more than 60 academic programs. We’ll explore the growing visibility gap in paid and organic search—and what your institution can do now to stay competitive.
This session will cover:
- How generative AI is disrupting the student search journey across channels
- Where and why higher ed visibility is vanishing—especially in AI Overviews
- Why paid search is costing more but delivering less
- What forward-thinking institutions are doing now to stay discoverable
What you’ll take away:
- Exclusive, data-backed insights from real enrollment marketing campaigns
- Channel benchmarks for paid, organic, and AI-generated results (e.g., ChatGPT)
- Case studies showing what’s working in the AI-first landscape
- A framework to assess and improve your AI-era search visibility
This is the only report grounded in real performance data from higher education. Walk away with the facts—and a clear path forward.
Event Details
July 24, 2025 | 9:30AM - 11AM
Southern Methodist University
Frances Anne Moody Hall, Room #0125
6404 Airline Road, University Park, TX 75205