NAGAP California Briefing: AI, Enrollment, and the New Visibility Gap

On-Demand Briefing

AI isn’t just changing how students search. It’s changing which programs they find, trust, and apply to.

Join California State University, San Bernardino Senior Marketing Specialist Wes May and Everspring University Partnerships Vice President Chris Hansen for a research-backed briefing on how AI-driven discovery is reshaping visibility, marketing efficiency, and enrollment outcomes—and what graduate enrollment teams can do right now to stay competitive.

In This Briefing, You’ll Learn:

• How prospective graduate students are using AI to shortlist programs
• What the “visibility gap” is and how it quietly erodes inquiries and applications
• What current data reveals about AI-influenced student behavior
• How AI is impacting enrollment marketing costs and performance
• Practical steps universities can take now to protect enrollment outcomes

Speakers

Wes May
Senior Marketing Specialist, California State University, San Bernardino

Chris Hansen
Vice President, University Partnerships, Everspring