AI isn’t just disrupting search—it’s redrawing the enrollment map. Join AACSB and Everspring for an executive-level briefing on the shifting enrollment landscape for business schools, how AI-driven discovery, shifting student behavior, and rising marketing costs are redefining visibility and enrollment performance.
Date: Thursday, February 5, 2026
Time: 12:00 p.m. – 3:00 p.m. PST
Location: California State University, Fullerton
College of Business and Economics
2550 Nutwood Avenue
Fullerton, CA 92831
Parking: Fullerton Marriott
Contributors
- Sridhar Sundaram, Dean, College of Business and Economics at California State University, Fullerton
- Timothy Mescon, Vice President, Americas Growth & Engagement, AACSB
- Douglas Reiner, Chief Solutions Officer, Everspring
- Chris Hansen, Vice President, University Partnerships, Everspring
- Alexa Bauman, Director of Channel Sales, Everspring
Event Overview:
The findings in this session are grounded in two complementary datasets that every business school leader needs to navigate the next enrollment cycle:
- AACSB’s latest global enrollment trends across undergraduate, graduate, and international markets.
- Everspring’s 2025 AI Search Trends: Enrollment Impact Brief, based on performance data from over 100,000 student leads, quantifies how AI-driven discovery influences visibility, channel efficiency, and enrollments.
We'll cover:
- 2024–2025 Enrollment Trends:Insights from AACSB’s global data on undergraduate, graduate, and international business program enrollment.
- AI Disruption in Search & Discovery:How LLMs like ChatGPT and Google’s AI Overview are reshaping the way students search for programs and what that means for your institution’s visibility.
- Marketing Efficiency Benchmarks:Real campaign data comparing organic, paid, and AI-generated inquiries, including cost-per-start benchmarks from across 60+ programs.
- Strategic Response Framework:A practical model for aligning your marketing, content, and SEO strategy to new search realities—without increasing budget.