Students looking at law schools aren’t relying on rankings alone anymore. They’re using tools like ChatGPT, comparing schools side by side, and narrowing their options faster based on what feels trustworthy. That means law schools need to update how they market.
At the Legal Masters Conference, Everspring will join law school leaders to explore how marketing teams can adapt to this shift—protecting visibility, differentiation, and efficiency—as the applicant journey becomes faster, more fragmented, and increasingly influenced by AI.
Date: Monday, March 2–Thursday, March 5, 2026
Location: San Francisco, California
Session: Wednesday, March 4, 11:15 AM – 12:30 PM PT
Session
This session shows how to capture enrollment earlier by ensuring diverse prospective students encounter your program in AI-generated responses to their real questions. Learn practical strategies for audience segmentation, conversational content design, and new success metrics that help you reach untapped markets, build earlier trust, and convert curiosity into applications—ultimately expanding both access and enrollment.
Speakers
- Amy King, Associate Dean, Online and Executive Education, William & Mary Law School
- Rhea Vitalis, Vice President, Growth Marketing, Everspring
Can’t Attend Legal Masters Conference?
Let’s still connect. We’re working with law schools to address how AI-driven discovery, zero-click search results, and comparison-first research are reshaping marketing performance—impacting visibility, cost-per-inquiry, and yield. Connect with us to explore how your law school can stay present and competitive in the moments that now shape applicant consideration.