Mike Bell brings more than two decades of experience building brands, driving demand, and creating performance-focused marketing strategies that support sustainable enrollment growth.
At Everspring, Mike leads marketing for university partners, helping institutions sharpen their market position, reach the right audiences, and turn differentiated value propositions into enrollment growth. His work brings together brand strategy, audience insight, creative, media, and performance marketing to help partners compete more effectively in increasingly crowded markets.
Before joining Everspring, Mike served as global chief marketing officer at Higher Ed Partners, where he led demand generation and brand strategy across Latin America, Europe, and Africa. Earlier, he helped grow LifeLock from fewer than 100,000 members to more than 2.5 million through integrated brand and digital performance strategies. He began his career as a captain in the United States Air Force overseeing the F-22 Raptor program.
Mike’s experience helps university partners translate institutional strengths into stronger market demand—reaching, engaging, and enrolling more of the right students while building brands and marketing systems that support long-term growth.
Mike holds a Bachelor of Science in Aeronautical Sciences from Embry-Riddle Aeronautical University and an MBA from the University of Cincinnati.