AI isn’t just changing how students search. It’s changing which programs they find, trust, and apply to. Join NAGAP’s California Community and Everspring for a research-backed briefing on how AI-driven discovery is reshaping visibility, marketing efficiency, and enrollment outcomes—and what graduate enrollment teams can do right now to stay competitive.
Date: Thursday, January 8, 2026
Time: 11:00 AM PT / 1:00 PM CT
Format: Virtual (Zoom link shared upon RSVP)
Duration: 1 hour
Speakers
- Wes May, Senior Marketing Specialist, California State University-San Bernardino
- Chris Hansen, Vice President, University Partnerships, Everspring
Event Overview
In 60 minutes, you’ll learn:
- The enrollment impact of AI-driven discovery: how visibility inside AI answers is shaping inquiries, applications, and program consideration
- Why traditional paid and organic tactics are losing reach, and what that means for cost-per-inquiry and budget performance in 2026
- A practical response roadmap: High-leverage moves graduate enrollment teams can take now to improve AI visibility and protect demand
If enrollment performance, marketing efficiency, or student discovery are on your radar for 2026, this is a session you’ll want to attend.