Join Us at the 2026 AMA Symposium for the Marketing of Higher Education

NOVEMBER 8–NOVEMBER 11, 2026 | AURORA, CO

If students aren’t searching for your institution by name, are they finding what makes you worth choosing?

Our research found brand name searches dropped 22% across more than 120 universities in two years, and even top-ranked pages can lose up to 90% of their traffic when AI Overviews appear.

When fewer students come looking for you by name, every program page, campaign, and AI answer has to make your case on its own. That takes a position built on the strengths your students actually care about, reflected in every touchpoint they see, tested before your entire budget is committed, and carried through by a team equipped with the proof and tools to use it.

Connect with us at the 2026 AMA Symposium for the Marketing of Higher Education, where we’ll be hosting two Idea Exchange sessions and an interactive booth, #515.

Monday, November 9 | 4:10–5:00 p.m. MT | Valley 2
Tuesday, November 10 | 10:00–10:50 a.m. MT | Valley 2

A peer-led roundtable on the real work of brand right now. How do you keep every school and program telling one story? How do you make sure the brand actually carries into campaigns, web, and admissions? And what does AI change about what students see first?

Your strongest position lives where what students value meets what your institution does best. Stop by our interactive booth to explore yours, and connect with Andrea Gilbert, Rhea Vitalis, Lexi Skirvin, and Alexa Bauman.

Meet with us to talk through what that could look like for your institution.

Everspring creates lasting advantage where higher education needs results. We partner with colleges and universities across advisory, brand, marketing, enrollment, learning design, student success, and full program operations to build stronger programs and sustainable enrollment growth.