California State University, Monterey Bay

Transforming an Online Program With Academic and Marketing Upgrades

Everspring began working with California State University, Monterey Bay (CSUMB) in 2016 to enhance and grow their online MBA. Until then, the program had been operated by a failing OPM company. The university needed help enhancing the program’s courses and growing its enrollments in a highly competitive MBA market.

Robust Program Interest
50,000 website visits per year
4,000+ qualified leads per year
Impressive Student Retention
98% term-to-term retention rate
Outstanding Student Outcomes
2⁄3 of program graduates received a promotion within one year
Median salary increase of $20k for graduates

Profound Regional Impact

As a result of Everspring’s work, the program’s student profile shifted dramatically to include a population that is 66% female (compared to only 36% of MBA graduates worldwide) and a substantially greater proportion of racially diverse students, particularly Latina students. Additionally, 88% of the program’s students are over the age of 25. Given the program’s goal to target prospects throughout the state of California, 89% of students are in-state.