Graduate enrollment is no longer driven by long nurture cycles and isolated marketing tactics. Prospective students now discover programs through AI-influenced search, evaluate options in parallel, and expect clarity and responsiveness before they commit.

To grow in this environment, Everspring built a fully integrated enrollment engine—connecting specialization-driven marketing, certificate-to-degree pathways, AI-informed discovery, and operational alignment across admissions and student services.

Most enrollment efforts optimize a single slice of the funnel. Pitt Law’s growth came from connecting the entire journey, while expanding how and where students could enter.

• Specialization-led media and microsite experiences
• AI-driven content built for modern discovery
• Time-sensitive campaigns that drove decisions
• Cross-department alignment from admissions and student services

Pitt Law partnered with Everspring to drive enrollment for its online MSL program, its specializations, and certificate offerings. As AI and student behavior began to reshape how programs are discovered and evaluated, Everspring used full-funnel data to spot shifts early, adjust quickly, and measure impact—keeping Pitt Law at the forefront of a changing discovery landscape.

Students don’t evaluate graduate programs as abstract degrees. They assess outcomes, fit, speed to clarity, and increasingly, flexible entry points. Through its partnership with Everspring, Pitt Law aligned how the MSL program and its embedded certificates were presented across marketing and admissions to reflect those decision drivers, ensuring relevance was clear from the first interaction.

Everspring activated Pitt Law’s certificate-to-degree offerings as outcome-aligned entry pathways—reframing the MSL from a single degree into multiple career-focused routes into the program.

Impact: Nearly 90% more prospective students who inquired went on to start an application, giving admissions teams more decision-ready candidates earlier in the cycle. At the same time, enrollment in one specialized certificate grew by more than 30% year-over-year, signaling strong demand for outcome-aligned entry points.

As AI reshapes how students search and compare programs, we focused on being discoverable where high-intent questions are actually asked. Faculty-informed content, stronger institutional crosslinking, and an improved homepage experience worked together to reinforce authority while surfacing certificate-level intent signals enabled students to find relevant credentials, and improved discoverability without relying on paid media to sustain demand.

Impact: Lead volume increased 160% following homepage optimization, with nearly 90% more prospective students who engaged beyond an initial inquiry went on to start an application, giving admissions teams more decision-ready candidates earlier in the cycle.

In an environment where students move quickly, timing matters. Everspring and Pitt Law worked together to align paid, owned, and local discovery surfaces, ensuring prospective students encountered urgency and clarity at the same time.
Rather than relying on a single channel, reinforcing these moments across multiple digital touchpoints and timing them to application review windows enabled students to move from consideration to commitment without unnecessary delay.

Impact: Application starts increased up to 9x during promotion periods compared to typical baseline weeks.

Enrollment success depends on what happens after interest is generated. By staying connected through to enrollment, Pitt Law and Everspring reduced late-funnel friction through shared visibility into applicant progress and closer coordination across admissions and student services.

This alignment was especially important in supporting certificate students—ensuring strong early experiences while laying the groundwork for future degree progression.

Impact: Enrollment yield improved nearly 20% year-over-year, reflecting stronger follow-through from admission to enrollment.

Pitt Law had the brand. Everspring activated the pathways and, together, we built the engine that turned interest into enrollment.